Archive for January, 2013
Google has revolutionized the internet and how we use it to do business, maybe not intentionally, but it has had affects on search engine rankings that are undeniable. In 1998, when Google first began to gain popularity, they chose to alter their logo to let users know that the co founders of the company were at the famous Burning Man Festival in Nevada. Since then, over 1000 unique and relevant Google Doodles, which is what these images have become known as, have been created.
Now take into account that 92 percent of adults who use the internet run at least one search a day and Google has become so commonly used that is has become a verb amongst the public. That same model is used when we talk about search engine optimization, or SEO, and search engine rankings. Seo marketing has the primary objective of boosting a websites popularity by getting it seen as many times as possible when someone runs a search. The goal is to drive traffic to the site, thus creating new leads, new customers, and new business through organic methods, which means they are unpaid.
Search engine rankings can be increased through a few different avenues. SEO tools can include blogs, articles, social media posts, and many other concepts that drive traffic through various methods. SEO blogs are created with the goal of boosting search engine rankings by creating informative articles, blogs, etc. written using commonly searched keywords throughout the material. The keywords are the element that creates a relevancy to a wide range of searches and makes the website more visible to the user.
SEO is the latest form of online marketing to change the landscape of doing business on the internet. Search engine rankings are getting a stronger emphasis from business owners today more than ever, with 57 percent of business owners claiming that SEO has become the largest part of their lead generation. It is also said that using organic methods to affect search engine rankings creates 25 percent more business than Pay Per Click strategies through search engine rankings. It is believed that, by 2014, smartphone and tablet use will outweigh desktop computer use, so many of the most successful and aspiring companies will be migrating towards doing business online and boosting their search engine rankings.
The PageRank algorithm was named for Larry Page, the cofounder of google and it determines what you read on the internet. The google rankings system is the reason why almost half of all internet users click on the highest ranking organic webpage their search finds.
The number of hits and reads that this represents cannot be underestimated. Approximately 92 percent of American adults perform at least one internet search per day and between 65 and 70 percent of them use Google for that search.
For this reason internet marketing is a rapidly expanding industry. This is especially true now that the internet is taking away from other forms of marketing. Internet marketing is also breaking new ground when it comes to the methods. search engine optimization in particular is growing in importance.
seo marketing, as it is called, is a form of marketing which attempts to increase the ranking of a particular webpage by building articles and blog posts around specific keywords. Companies that use seo marketing can dramatically improve their presence on the internet, since people search the web for services rarely continue to the second page when searching for a service.
The benefits of seo marketing are obvious. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial.
For this reason, seo marketing will probably continue to grow in the future as internet use rises and people start looking for personalized television options. seo marketing represents the future, and it is not surprising that the demand for seo blogs, seo reporting and seo tools is rising at a rapid pace.