Archive for January 14, 2014
There is more to internet marketing than simply sending out promotional emails and newsletters. You must actively find a way to reach out to consumers in places that they are likely to visit on the web. This is why search engine optimization (SEO) has become an important marketing strategy for several companies.
SEO aims at raising your search engine ranking organically, using a number of different techniques. The “PageRank” process, named for Google co-founder Larry Page, gives websites that have the most number of back links and highest traffic a high search engine ranking. This is important because on sites like Google, users w