Your search engine rankings are an important component of the performance of your website. More than 100 billion internet searches are done every month, making search engines one of the most powerful tools for finding things on earth. Being able to harness this power by tailoring your marketing strategy towards how search engines work can greatly boost your search engine rankings, and thereby your web traffic and sales.
Search engine optimization, or SEO for short, does this. Each search engine works by having users enter search terms and finding webpages with those words. The more frequently the search terms appear in
Did you know that during the time Google was merely a research project, the founders of the company used LEGO bricks? No, they were not sitting around on the floor building airplanes or skyscrapers. They actually used LEGOs to build a storage compartment for the 10 four gigabyte hard drives they were using to test the PageRank algorithm. Pretty cool SEO news tidbit, right?
Currently, SEO news and information usually contains a lot of information about how SEO can affect Google rankings. These SEO news stories can also provide information about how Google may be changing the way it looks at websites and how it will determine that site ranking.
So, just exactly how does SEO news, SEO tools and online marketing f
SEO marketing covers everything, small businesses and large. This would also include Google and other companies. For instance, the Google Doodle is optimization, and the first one dates back to 1998, depicting the Burning Man. It was intended as an out of office message to let people know that cofounders Brin and Page were at the famous Nevada festival.
Three quarters of Internet search engine users never scroll past the first page of search results. This makes it difficult for some companies to make a good name for themselves. However with SEO marketing there is a chance for them to rise up.
Since ninety two percent of online adults in the United States perform at least one search a day, there is a chance they will be looking for whatever it is you are looking to get optimized or bumped in a search. Companies
Recent studies show around 75 percent of people who use major search engines to find information about products and services never venture on past the first page for their search results. It’s important to know how important search engine optimization is, especially for internet marketing. Creating inbound leads is a much more cost effective way to produce close rates. In fact, inbound leads cost around 61 percent less than outbound leads. Increasing Google rankings is best achieved by implementing search engine optimization. However, many new website owners don’t realize how important it is to outsource search engine optimization.
More than half of all consumers that research products and services on the web start their search on a major search engine, such as Google. Only one quarter of consumers visit a company’s website directly to research products and services, and around 18 percent use social media platforms to research products and services. In other words, increasing Google rankings is the preferred option by most internet marketers because of the positive results that are experienced from gaining awareness from major search engines. Leads generated with search engine optimization typically have a close rate of 14.6 percent on average. Outbound leads, however, produce an average close rate of 1.7 percent.
While PPC advertisement is often used for increasing Google rankings, organic links experience 25 percent more conversion rates. In fact, research shows that around 75 percent of internet users researching products and services on major search engines such as Google never click on paid advertisements. Website owners that are interested in increasing their Google rankings are highly encouraged to research the services that marketing firms provide. Marketing firms must provide solutions for both onsite and offsite optimization in order to produce the best results possible for their clients. Comparing marketing firms is step that shouldn’t be ignored.
The PageRank algorithm was named for Larry Page, the cofounder of google and it determines what you read on the internet. The google rankings system is the reason why almost half of all internet users click on the highest ranking organic webpage their search finds.
The number of hits and reads that this represents cannot be underestimated. Approximately 92 percent of American adults perform at least one internet search per day and between 65 and 70 percent of them use Google for that search.
For this reason internet marketing is a rapidly expanding industry. This is especially true now that the internet is taking away from other forms of marketing. Internet marketing is also breaking new ground when it comes to the methods. search engine optimization in particular is growing in importance.
seo marketing, as it is called, is a form of marketing which attempts to increase the ranking of a particular webpage by building articles and blog posts around specific keywords. Companies that use seo marketing can dramatically improve their presence on the internet, since people search the web for services rarely continue to the second page when searching for a service.
The benefits of seo marketing are obvious. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial.
For this reason, seo marketing will probably continue to grow in the future as internet use rises and people start looking for personalized television options. seo marketing represents the future, and it is not surprising that the demand for seo blogs, seo reporting and seo tools is rising at a rapid pace.