Companies choose to outsource their SEO for a number of valid reasons. About 62% of companies were performing social media in house in 2010, but a year later that fell to just 55% of companies. A lack of talent, technology, and time are some of the reasons that online marketing activities and SEO get shifted.
When you choose an SEO firm, you can usually hand over control of everything from onsite optimization, to link building, to off site optimization like your blog, if you wish. SEO firms are amazing, but they cannot always handle every minute aspect. You may want or even need someone at your company to maintain some control over the blog. If that is the case, then here are three blog marketing tips and some free SEO tips to help you.
- Treat your blog like the SEO tool that it is.
- Do not forget about social media.
- Maintain consistency, and create high quality content.
Most people intuitively know that more than 90% of all experiences online start with the search engine. This is of course significant for SEO, but you can also use this fact to take advantage of SEO blog tips in particular. Your target audience cannot find your blog unless it comes up on search engines. The higher it ends up on search engines, the more traffic, and therefore the more potential business can get funneled to your main site. SEO copywriting tips for your blog include using similar keywords and quality content that you would use on the main page of your website. This well help your blog show up higher in search engines.
Your blog will naturally link to your main website, but as one of the blog marketing tips you should be following, make sure that you make a clear connection between your blog and your social media. According to Social Media Examiner, about 50% of Facebook users show a preference towards buying brands that they are actively following or liking. A few SEO blogging tips you could employ would be to reference your social media, invite social media users to visit your blog, and direct your blog readers to what is happening on social media. Treat your blog and social media like two vital pieces of the same machine.
Even if you create finishing products like drawer rollers, you need to make the content interesting, if not for the general population, then at least for your target audience. Consistency is important as well. Did you know that by blogging between 10 and 15 times each month you can realize five times the traffic that non-blogging companies would? Blog often, and blog what you think would engage your audience. Content is considered to be “very effective” in SEO goals, according to about half of all marketers.
These blog marketing tips should help you successfully market your blog on social media, and get a better position on search engines. You may find that some of your employees will take naturally to maintaining and driving the momentum of blog and social media content. Have your team follow these tips, and you will have better results in your SEO marketing endeavors.
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