Do you know of companies using the internet to market their products to detect areas of weakness?

Absolutely. Even if you do not have a large online presence, it’s an excellent idea to engage an online marketing firm to review your site and give you some ideas. They can provide suggestions about issues like search engine optimization as well as localization , which you could use to more precisely reach the people you want to reach. They will not be in any way accountable for changes you implement.

Do you know of a site where basic concepts of marketing through content can be learned?

It’s actually very difficult because of the wide distinctions between digital marketing firms and smaller businesses. An approach that works for small law firms differs from the one employed by large retailers works well. Numerous companies and trade organizations offer webinars that offer an overview of content marketing. 12fnliq16g.