Did you know that Internet publishers that use infographics increase their online traffic by 12 percent over those who do not use infographics? As well, approximately 67 out of 100 consumers report that product photo quality is significant to them in regards to making purchases online. Another important thing to consider is that somewhere between 70 and 80 percent of all web users totally ignore sponsored advertising, choosing instead to click on the organic results for which they searched. As well, this same percentage of users never scrolls past the first page of search results. it is therefore clear that paid advertising does not work to increase Continue Reading No Comments
Recent studies show around 75 percent of people who use major search engines to find information about products and services never venture on past the first page for their search results. It’s important to know how important search engine optimization is, especially for internet marketing. Creating inbound leads is a much more cost effective way to produce close rates. In fact, inbound leads cost around 61 percent less than outbound leads. Increasing Google rankings is best achieved by implementing search engine optimization. However, many new website owners don’t realize how important it is to outsource search engine optimization.
More than half of all consumers that research products and services on the web start their search on a major search engine, such as Google. Only one quarter of consumers visit a company’s website directly to research products and services, and around 18 percent use social media platforms to research products and services. In other words, increasing Google rankings is the preferred option by most internet marketers because of the positive results that are experienced from gaining awareness from major search engines. Leads generated with search engine optimization typically have a close rate of 14.6 percent on average. Outbound leads, however, produce an average close rate of 1.7 percent.
While PPC advertisement is often used for increasing Google rankings, organic links experience 25 percent more conversion rates. In fact, research shows that around 75 percent of internet users researching products and services on major search engines such as Google never click on paid advertisements. Website owners that are interested in increasing their Google rankings are highly encouraged to research the services that marketing firms provide. Marketing firms must provide solutions for both onsite and offsite optimization in order to produce the best results possible for their clients. Comparing marketing firms is step that shouldn’t be ignored.
The PageRank algorithm was named for Larry Page, the cofounder of google and it determines what you read on the internet. The google rankings system is the reason why almost half of all internet users click on the highest ranking organic webpage their search finds.
The number of hits and reads that this represents cannot be underestimated. Approximately 92 percent of American adults perform at least one internet search per day and between 65 and 70 percent of them use Google for that search.
For this reason internet marketing is a rapidly expanding industry. This is especially true now that the internet is taking away from other forms of marketing. Internet marketing is also breaking new ground when it comes to the methods. search engine optimization in particular is growing in importance.
seo marketing, as it is called, is a form of marketing which attempts to increase the ranking of a particular webpage by building articles and blog posts around specific keywords. Companies that use seo marketing can dramatically improve their presence on the internet, since people search the web for services rarely continue to the second page when searching for a service.
The benefits of seo marketing are obvious. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial.
For this reason, seo marketing will probably continue to grow in the future as internet use rises and people start looking for personalized television options. seo marketing represents the future, and it is not surprising that the demand for seo blogs, seo reporting and seo tools is rising at a rapid pace.