In order for a business to succeed or even survive in the market today, there are many specific strategies that they must utilize. Businesses are as abundant as ever today, so standing out among the rest can be quite difficult. Marketing has always been the means of attempting to do this, and methods of marketing have evolved greatly over the years. Today, in accordance with the prominence and constant use of the World Wide Web, Internet marketing has become the preferred method and also most successful. In order to gain exposure and see the levels of success that they are looking for, many businesses are hiring Internet marketing companies for strategies such as search engine optimization, also known as SEO.
Each month, over 100 billion global searches are conducted online. When these searches are performed on search engines such as Google, three quarters of users never even go past the first page results that are returned. This is typically only heightened my mobile device users as some regular online functions are less compatible on mobile devices. Of mobile device users, 48 claim to look up reviews of products and find promotions on their device.
The top ranking result that is returned by a search engine site is clicked by 42 percent of users. For this reason, the creation of organic content through SEO marketing is effective in gaining web traffic for a business. SEO reporting has shown that the leads that SEO generates have a 14.6 percent close rate, while outbound leads have 1.7 close rate. So when it comes to Internet marketing, many businesses are choosing to go the route of search engine optimization.