Recent studies show around 75 percent of people who use major search engines to find information about products and services never venture on past the first page for their search results. It’s important to know how important search engine optimization is, especially for internet marketing. Creating inbound leads is a much more cost effective way to produce close rates. In fact, inbound leads cost around 61 percent less than outbound leads. Increasing Google rankings is best achieved by implementing search engine optimization. However, many new website owners don’t realize how important it is to outsource search engine optimization.

More than half of all consumers that research products and services on the web start their search on a major search engine, such as Google. Only one quarter of consumers visit a company’s website directly to research products and services, and around 18 percent use social media platforms to research products and services. In other words, increasing Google rankings is the preferred option by most internet marketers because of the positive results that are experienced from gaining awareness from major search engines. Leads generated with search engine optimization typically have a close rate of 14.6 percent on average. Outbound leads, however, produce an average close rate of 1.7 percent.

While PPC advertisement is often used for increasing Google rankings, organic links experience 25 percent more conversion rates. In fact, research shows that around 75 percent of internet users researching products and services on major search engines such as Google never click on paid advertisements. Website owners that are interested in increasing their Google rankings are highly encouraged to research the services that marketing firms provide. Marketing firms must provide solutions for both onsite and offsite optimization in order to produce the best results possible for their clients. Comparing marketing firms is step that shouldn’t be ignored.