Did you know that during the time Google was merely a research project, the founders of the company used LEGO bricks? No, they were not sitting around on the floor building airplanes or skyscrapers. They actually used LEGOs to build a storage compartment for the 10 four gigabyte hard drives they were using to test the PageRank algorithm. Pretty cool SEO news tidbit, right?

Currently, SEO news and information usually contains a lot of information about how SEO can affect Google rankings. These SEO news stories can also provide information about how Google may be changing the way it looks at websites and how it will determine that site ranking.

So, just exactly how does SEO news, SEO tools and online marketing fit into the world of search engine rankings, and how does that affect individual websites? About 42 percent of Internet search users will click on the top organic result, rather than on a paid listing. This means that it is more valuable to create content that will appear on the search result page, than it is to pay for those links.

Leads generated through SEO efforts have a higher close rate, than regular outbound leads. Outbound leads have an average close rate of 1.7 percent, while SEO leads have a 14.6 percent close rate. Now, that makes it evident that your investment in SO marketing will garner higher sales figures.

SEO news and statistics also state that by 2014 the use of mobile devices including smart phones and tablets, will overtake desktop computer access to the Internet. Additionally, about 65 percent of mobile users use the smart phone or other mobile devices to find a local business in order to purchase a product or service. So this means that your website must be optimized for these users, or you will be losing valuable visitor traffic.

Keeping your finger on the pulse of SEO news is imperative to your website traffic and search rankings. When you work with an SEO company that is up to date on this SEO news you can rest assured that these efforts are definitely worth the investment. Make sure you feel free to discuss SEO news with your SEO provider, and you will know that you are getting the best service possible.