There is more to internet marketing than simply sending out promotional emails and newsletters. You must actively find a way to reach out to consumers in places that they are likely to visit on the web. This is why search engine optimization (SEO) has become an important marketing strategy for several companies.
SEO aims at raising your search engine ranking organically, using a number of different techniques. The “PageRank” process, named for Google co-founder Larry Page, gives websites that have the most number of back links and highest traffic a high search engine ranking. This is important because on sites like Google, users w
In this day and age, few things influence the success and failure of a company like the internet. Search engines are one of the most important segments of the internet, as they are a big part of internet marketing. When people want a product or service, they typically research where to get it or what to buy on sites like Google and other search engines.
Just on its own, Google receives around seven tenths of the internet search marketing share. Google makes a difference for companies because it is so influential to online marketing. Companies invest in search engine optimization services which help to improve their Continue Reading No Comments
Did you know that the first ever tweet by Google is binary code for “I’m feeling lucky,” which is one of the options for users of Google. Search engines dominate the internet, and in terms of online marketing, there is nothing more powerful than search engines.
Interestingly, roughly four fifths of internet search engine users pay no attention to sponsored results and prefer only organic results. Unsurprisingly, the google rankings cater to organic results over sponsored material. On that note, google has about 70 percent of the market share on internet search engines.
Companies that appear higher up on google rankings are more likely to gain valuable exposure and do more business. In addition, companies that blog have 434 percent more indexed pages, which results in more leads. In terms of the rankings on
Did you know over 100 billion searches are preformed on a search engine each month. With those astounding numbers internet marketing is taking off. Over half of internet consumers begin their search for a product using a search engine. This is much higher than the 24 percent that start out on company websites, or the 18 percent that use social media platforms. With Google holding 65 to 70 percent of the internet search engine market in their hands that is no surprise. Internet marketing is ever changing and evolving with consumer sale needs, setting itself up for success.
One of the newest rising internet marketing techniques is called SEO, or search engine optimization. This new technique utilizes the overwhelming use of search engines like Google. Seo marketing techniques have an astounding 14.6 percent closing rate as opposed to outbound leads that hold about a 1.7 percent success rate. The proof is in the pudding with the numbers SEO techniques are generating. The use of SEO marketing is causing small business search engine rankings to sky rocket. These new internet techniques are modern and built for todays market. Seo marketing uses organic content in comparison to the typical paid advertisement. By doing this they are causing popularity for businesses on the web everywhere.
Typical SEO tools utilize things such as SEO blogs. These blogs are informative and engaging, they are also built to attract the typical web user. They way these blogs, articles, and other web content work is through being informative in opposition to persuasive. The SEO content created by the internet marketing team any particular online business has chosen is crafted especially for that specific business. The content often utilizes key words that will direct the consumer to the companies page on the web. This new internet marketing technique is successful for both parties involved. It advertises for the company contracted with the SEO marketing team, but also informs internet surfers with engaging online content. By doing this they are giving both parties what they are asking for.
Other benefits to this new internet marketing technique are things like the competitive price. With SEO marketing costing about 61 percent less than the average paid advertisement campaign. It doesn’t give the client much to complain about. With internet marketing companies changing their ways, it seems that paid advertisements may become obsolete on the web in the next few years. I am sure this will make both parties happy, considering a lot of internet users have complained that paid advertisements often get in the way of their internet experience. Hopefully these new internet marketing techniques will better suit the internet for all parties, making a content company and also a happy consumer.
Leads generated through search engine optimization have a much higher percentage of closing, with 14.6 as an average compared with the paltry 1.7 percent average close rate for outbound leads such as cold calling. In fact, 57 percent of business to business marketing professionals say that the tool is the biggest influence on how they get leads. With these statistics, it is a real wonder why any company would avoid search engine optimization as a viable Internet marketing tool. It still does happen, though increasingly businesses are getting wise to the beauty and relevance of this online marketing tool and are deciding to reach out to their marketing professionals or find new ones to capitalize on it.
After all, a search engine ranking is perhaps the No. 1 way any one company can see its relevance in the online marketplace. Through Google rankings and others from the other main search engines, a company can truly see where it stands against its competitors and others that fall under the same keyword categories. And that company can use great tools with the assistance of search engine optimization professionals to make that ranking even better.
Why is having such a high ranking so important? With millions of users relying on search tools to get answers, being listed anywhere on these sites invaluable. And having a high ranking listing is even more important, since 70 to 80 percent of online users will look only at organic results and will avoid the sponsored ones. People largely are ignoring traditional online advertising in favor of these organic results, and through search engine optimization companies can be those organic results.
Plus, through search engine optimization companies will have an average of 434 percent more indexed pages, meaning higher visibility and the potential for more sales leads. Through this tool, original content is created, leading to these additional indexed pages, and the content there is quite useful and very targeted. It does not merely exist; it works to enhance what the client already is offering to its customers.
And with search engine optimization turning its eye toward the mobile world, it makes perfect sense for any company to invest in the technology now. A whopping 65 percent of people who own smart phones utilize these devices and tablets regularly to research items and make purchases, leaving companies without search engine optimization in the metaphorical dust. Search engine optimization is a proven tool and one that every viable company needs.