Did you know that the first ever tweet by Google is binary code for “I’m feeling lucky,” which is one of the options for users of Google. Search engines dominate the internet, and in terms of online marketing, there is nothing more powerful than search engines.

Interestingly, roughly four fifths of internet search engine users pay no attention to sponsored results and prefer only organic results. Unsurprisingly, the google rankings cater to organic results over sponsored material. On that note, google has about 70 percent of the market share on internet search engines.

Companies that appear higher up on google rankings are more likely to gain valuable exposure and do more business. In addition, companies that blog have 434 percent more indexed pages, which results in more leads. In terms of the rankings on search engines, however, a little over two fifths of internet search engine users click on the top ranking organic result.

Fortunately, businesses can hire Seo firms to improve their internet marketing strategies. SEO refers to search engine optimization, which can tinker with search engine results to help companies appear higher on the listings. Of course, this isn’t a shady business practice; SEO only does so by creating and optimizing content that is all organic and high quality. Could your business benefit from SEO?