Why Search Engine Results Matter to Companies
Google, today, is one of the world’s most high tech companies. However, things at Google were not always so high tech. When Google first started out, its founders had to use Lego bricks to create storage units for the hard drives running their ground breaking PageRank algorithm. Today, thankfully Google can afford to be a little more professional, but one thing that has not changed is their use of ground breaking algorithms to help searches.
These algorithms, like PageRank, are at the core of their search engine, also called Google. Today, Google is the most popular search engine in the world. Google and other search engines work by scouring the internet and assigning websites a search engine ranking based on how relevant a particular site is for a given search. In this way, search engines can find pages that are the closest related to the terms you are searching for and thus more likely to be pages you want.
A website’s search engine ranking can be of huge importance for businesses. This is because the higher a website’s search engine ranking for terms related to that business is, the more likely that that website will draw visitors, who will then, hopefully, become purchasers. In order to ensure that their websites are ranked as high as possible, businesses are using search engine optimization.
Search engine optimization, or SEO for short, is a set of techniques and methods used to push a website’s search engine ranking higher. These techniques can be hugely successful. Consider that, SEO generated search engine results are more likely to be clicked on than paid internet advertisements. Not only are SEO generated links more likely to be clicked on, but they also have a much higher close rate compared to traditional outbound leads. These are just some of the reasons why the majority of B2B marketers report that SEO has had the largest influence on their lead generation. You can search the internet to learn more information about SEO and how it can help your company.