The PageRank algorithm was named for Larry Page, the cofounder of google and it determines what you read on the internet. The google rankings system is the reason why almost half of all internet users click on the highest ranking organic webpage their search finds.

The number of hits and reads that this represents cannot be underestimated. Approximately 92 percent of American adults perform at least one internet search per day and between 65 and 70 percent of them use Google for that search.

For this reason internet marketing is a rapidly expanding industry. This is especially true now that the internet is taking away from other forms of marketing. Internet marketing is also breaking new ground when it comes to the methods. search engine optimization in particular is growing in importance.

seo marketing, as it is called, is a form of marketing which attempts to increase the ranking of a particular webpage by building articles and blog posts around specific keywords. Companies that use seo marketing can dramatically improve their presence on the internet, since people search the web for services rarely continue to the second page when searching for a service.

The benefits of seo marketing are obvious. In 2012, 88 percent of internet users in America searched for products online. Approximately 40 percent of them will follow up on social media and at least request information, whether or not they decide to make a purchase. Potential customers are more likely to use services for companies that they found through an internet search than services which they coincidentally heard about through a television commercial.

For this reason, seo marketing will probably continue to grow in the future as internet use rises and people start looking for personalized television options. seo marketing represents the future, and it is not surprising that the demand for seo blogs, seo reporting and seo tools is rising at a rapid pace.